When it comes to Osu Shopping District, you might be surprised to learn that it originally developed around Osu Kannon Temple.
At that time, the government aimed to revitalize the city by planning an area centered around Osu Kannon Temple that would integrate religious worship, social interaction, and commercial activities. Their idea was simple yet ingenious: to encourage visitors coming for worship to also shop, dine, and stroll around, thereby creating a vibrant and bustling district.
Thus, narrow paths surrounding Osu Kannon Temple gradually filled with vendors, markets, and small shops.
Gradually, the area evolved from merely a pilgrimage site into Nagoya’s liveliest hub of community spirit and local culture.

Even today, as you stroll through Osu Shopping District, you can still sense the mingling aromas of incense and takoyaki, experiencing the seamless blend of past and present, faith and entertainment, tradition and modernity converging in this vibrant space.
Introduction to Osu Kannon Street
Osu Kannon (officially known as Hokunosan Shinpukuji Hoshoin) is one of Japan’s renowned Kannon temples, located in Nagoya’s Naka Ward. Founded in 1333 by the monk Noshin Shonin, the temple was originally situated in Hashima City, Gifu Prefecture, and was bestowed its name by Emperor Go-Daigo.

In 1612, Tokugawa Ieyasu relocated the temple to its current site to facilitate the construction of Nagoya Castle and brought with him a vast collection of Buddhist scriptures, establishing Osu as a significant cultural center in the region.
The temple endured multiple fires over the centuries and was destroyed by air raids during World War II. The current main hall was rebuilt in 1970, preserving its traditional architectural style and has since become a popular tourist attraction.
The Shinpukuji Library within the temple houses over 15,000 ancient texts, including the oldest existing handwritten copy of the Kojiki. It stands as a vital repository for the study of Japanese Buddhism and culture.
Osu Kannon Transportation Guide
Osu Kannon is located in Naka Ward, Nagoya City, Aichi Prefecture, Japan, at 2–21-47 Osu, Naka-ku, Nagoya. The recommended visiting hours are from 6:00 AM to 5:00 PM daily. Situated within the bustling Osu Shopping District, it is easily accessible by subway, bus, or on foot.
The most recommended way to reach Osu Kannon Temple is by taking the Nagoya Subway Tsurumai Line and alighting at Osu Kannon Station. Exit from Exit 2, and the temple is approximately a one-minute walk away.
If you are departing from Nagoya Station, take the Higashiyama Line subway to either Fushimi Station or Kamimaezu Station, then transfer to the Tsurumai Line to Osu Kannon Station; the entire journey takes about 10 to 15 minutes.
Alternatively, if you are coming from other attractions such as Atsuta Shrine or Nagoya Castle, you can take the Meijo Line to Kamimaezu Station and then walk about 7 to 10 minutes along Osu Shopping District to reach the temple.
For those who prefer a leisurely way to enjoy the cityscape, taking a city bus is also an option. From locations such as Sakae or the Meitetsu Bus Center, you can board municipal buses like Sakae Route 13 or Meieki Route 16, and alight at the “Osu” or “Osu-dori” stops. From there, it is approximately a 3‑minute walk to the temple. However, compared to the subway, buses may be less punctual during peak hours.
Beyond visiting Osu Kannon Temple, the surrounding area offers a wealth of attractions, making it ideal to include as part of a half-day or full-day itinerary.
The entrance to Osu Shopping District is conveniently located just in front of the temple, allowing for easy shopping and browsing. Additionally, a five-minute walk from the temple leads to the Kamimaezu electronics district and specialty anime shops, while the Nagoya City Science Museum and Shirakawa Park are approximately a 15-minute walk away, making them perfect destinations for families and culture enthusiasts alike.
If you choose to drive, please note that Osu Kannon Temple does not have a dedicated parking lot nearby. However, there are several coin-operated parking facilities in the vicinity, such as Times and NPC, with hourly rates ranging from approximately 300 to 500 yen.
Parking spaces may be limited during holidays and peak times. It is advisable to park near Shirakawa Park or Kamimaezu Station and then walk to the temple area.
Overall, Osu Kannon is easily accessible by various means of transportation.
Play Guide
First and foremost, when visiting Osu Kannon, the must-see attraction is the main hall. The temple’s main hall is distinguished by its striking red architecture and a massive hanging lantern, serving as the symbol of the entire temple complex.

When paying respects, visitors may purify their hands at the temizuya (water pavilion), offer coins while praying to the revered Kannon Bodhisattva, and follow traditional practices such as ringing the bell, putting their hands together in prayer, and bowing deeply.
This ritual allows one to experience the profound religious atmosphere and the serene, solemn space of the temple.

This temple is especially favored by those praying for protection from misfortune, good health, academic success, romantic fulfillment, and career prosperity.
For those interested in history and culture, it is recommended to arrange a prior appointment to visit the Shinpukuji Library.
This hidden treasure trove within the temple houses over 15,000 ancient manuscripts, including the oldest existing handwritten copy of the Kojiki, as well as Buddhist scriptures, classical literature, and calligraphy works spanning from the Heian to Edo periods.
Among its collection are even scriptures said to have been written by the legendary Kobo Daishi Kukai.

As the library is not fully open to the public and access is generally limited to research purposes or designated public viewing days, it is advisable for interested visitors to inquire in advance about application procedures and visiting information.
Every year in February and August, Osu Kannon hosts lively festival events. The Setsubun Festival takes place around February 3rd and features the traditional bean-throwing ceremony, symbolizing the driving away of evil spirits and welcoming of good fortune. Local performers and residents are invited to participate in the festivities;

The Osu Summer Festival held in August is one of the region’s largest events, featuring yukata parades and taiko drum performances. It also incorporates modern subcultural elements such as large cosplay processions, street performances, and spectacular fireworks displays, offering a unique opportunity to experience the fusion of traditional and contemporary Japanese culture.
Within walking distance from Osu Kannon, the Osu Shopping District is undoubtedly one of the highlights of the entire trip. This vibrant area, often referred to as Nagoya’s “Nakano” or “Akihabara,” blends nostalgia with contemporary trends. The district boasts over 400 shops, offering everything from vintage clothing, anime figures, and electronic components to retro toys and a wide variety of delicious street food.

Whether you are a fan of traditional Japanese retro culture or modern subcultures, you are sure to discover surprises that resonate with your interests here.
Finally, the street food in Osu Shopping District should not be missed. Popular must-try items include the world-famous “Yamachan” fried chicken wings, richly flavored miso pork cutlet sandwiches, aromatic matcha dango, and the creatively crafted taiyaki ice cream.

These delicious treats are affordably priced and served in just the right portions, making them perfect for enjoying while strolling. They offer an ideal way to recharge and capture memorable photos along the way.
Overall, Osu Kannon is not only a sacred site for worship and prayer but also a vibrant fusion of history, culture, entertainment, and cuisine.
Whether you are traveling independently, with family, or on an in-depth cultural exploration, it is an unmissable destination in Nagoya. It is recommended to allocate at least two to three hours to fully experience this unique district that seamlessly blends tradition with vitality.
Souvenirs Worth Collecting at Osu Kannon
Japanese-style Omamori (Protective Amulets)
The Omamori from Osu Kannon not only symbolize blessings but also embody the spirit of Japanese Buddhist culture cultivated over a millennium. These protective amulets are categorized according to different wishes, including health, traffic safety, academic success, and love.

Each Omamori is blessed and prayed over by temple priests and features an elegant design crafted with high-quality fabric and intricate knotting techniques, making them highly collectible.
Visitors can select the most suitable amulet based on their own or their loved ones’ needs, serving as a meaningful spiritual token acquired during their journey.
Handcrafted Japanese Soaps and Incense Sticks
The Osu area is home to several niche fragrance shops specializing in handcrafted soaps made from natural ingredients.
These soaps often feature classic Japanese scents such as cherry blossom, yuzu, and matcha, offering a subtle and refreshing aroma.
They are well-suited for travelers with sensitive skin and those who appreciate refined lifestyle products.

Incense sticks are commonly used for purifying spaces and meditation. Some shops offer Buddhist incense specially designed for Osu Kannon, featuring packaging adorned with temple illustrations and traditional Japanese calligraphy, making them both practical and artistically appealing.
Traditional Japanese Wind Chimes and Paper Fans
Wind chimes (fūrin) are an indispensable craft in Japanese summers, producing a clear and melodious sound believed to ward off evil spirits and bring coolness and tranquility.
Many artisan shops in Osu sell wind chimes made of pure copper or ceramic, often adorned with motifs such as cherry blossoms, koi fish, or Kannon figures.

Paper fans are typically made from washi paper and feature hand-painted designs rich in Japanese aesthetics. They are practical, lightweight, and make ideal souvenirs for the summer season.
Osu-Exclusive Anime Merchandise
Osu Shopping District combines modern pop culture with traditional commerce, featuring numerous stores that specialize in exclusive anime figures, plush toys, apparel, and various merchandise.
These items often showcase popular characters from Japanese otaku culture and are difficult to find elsewhere, making them highly prized collectibles for anime enthusiasts.

Some shops also offer collaborative products that blend Osu’s unique cultural elements, such as anime character figures dressed in traditional kimono, which possess both commemorative value and playful charm.
Japanese-Style Fabric Accessories
These handcrafted fabric items include coin purses, handkerchiefs, and chopstick cases, made using traditional Japanese textile techniques. The fabrics feature classic Japanese patterns such as floral motifs, wave designs, and temple-specific symbols.

These products combine practicality with artistry, and their exquisite stitching makes each piece unique. Many visitors purchase them as distinctive Japanese souvenirs or to collect traditional Japanese craftsmanship.
Nagoya Specialty Food Gift Box
Osu Shopping District is not only a shopper’s paradise but also a hub for local delicacies. Many stores offer conveniently packaged gift boxes featuring specialties such as miso senbei (rice crackers), Hatcho miso sauce packets, and Nagoya-style miso pork cutlet meal kits.
These products are produced by long-established local brands and boast authentic flavors, making them ideal gifts or souvenirs to savor the region’s tastes after your trip. The packaging often incorporates traditional Japanese design elements, adding a collectible charm.
Snapper-yaki Shaped Stationery & Trinkets
The shape of Osu’s specialty snack, snapper yaki, has been creatively incorporated into stationery and household goods, commonly found in key rings, note pads, and pencil pouches.
These items not only have a cute shape, but are also rich in local cultural colors, making them suitable for travelers who like the cute Japanese style to collect or give to friends as a fun memento of their trip.
Buying Advice
Most of the shopkeepers in the Osu Shopping Street are friendly and willing to introduce the background of the products and how to use them.
It is worth interacting with the shopkeepers to learn more about the stories of the products, so that shopping is not only about buying things, but also a cultural experience.
If you want to get limited edition or handmade goods, it is recommended that you avoid the most popular holidays and choose weekdays to shop carefully.
In addition, some temples and stores will offer a service of beautifully packaged gift boxes for travelers who want to give gifts. For payment, most stores support cash and credit cards, but it is still more convenient to carry some yen in cash.